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  • ·McQueen Spring 2025 Ad Campaign Editorial Portrait
BrandMcQueen
ProjectSpring 2025 Ad Campaign
Five models in tailored suits and dresses posing outdoors under an overcast sky for McQueen Spring 2025 campaign.

McQueen Spring 2025 Ad Campaign 2025

Associated creatives

Seán McGirr
Seán McGirrMcQueen Creative Director
Glen Luchford
Glen LuchfordPhotographer & Director
Christopher Simmonds
Christopher SimmondsArt Director
Sarah Richardson
Sarah RichardsonStylist
Gary Gill
Gary GillHair
Daniel Sallstrom
Daniel SallstromMakeup
Ama Quashie
Ama QuashieManicurist
Julia Lange
Julia LangeCasting Director
Meshach Henry
Meshach HenryMovement Director
Farago Projects
Farago ProjectsProduction
Consistent Dedication by Heartworms
Consistent Dedication by Heartworms
courtesy of Speedy Wunderground (PIAS)
courtesy of Speedy Wunderground (PIAS)

Tags

group of models posingmodels posinggroup of modelstailored black suitblack suitsuitwhite collar shirtwhite collarfeather dressdress

Description

Captured by photographer and director Glen Luchford under the creative direction of Seán McGirr, this editorial portrait forms part of the McQueen Spring 2025 ad campaign. A group of five models stand outdoors against a dark, moody landscape under an overcast sky, wearing structured tailoring, oversized white collars, and textured dresses. Art direction by Christopher Simmonds and styling by Sarah Richardson frame the collection with precise dramatic silhouettes. The composition is lit naturally with soft, directional daylight, highlighting the meticulous textures of wool, feathers, and silk.

Style

Editorial, Vertical, Moody, Desaturated

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Pure White (30%)

Background

Park

Context

Advertising Campaign