McQueen Spring 2025 Ad Campaign 2025

About

Captured by photographer and director Glen Luchford under the creative direction of Seán McGirr, this editorial portrait forms part of the McQueen Spring 2025 ad campaign. A group of five models stand outdoors against a dark, moody landscape under an overcast sky, wearing structured tailoring, oversized white collars, and textured dresses. Art direction by Christopher Simmonds and styling by Sarah Richardson frame the collection with precise dramatic silhouettes. The composition is lit naturally with soft, directional daylight, highlighting the meticulous textures of wool, feathers, and silk.