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ProjectSpring 2025 Ad Campaign
Model wearing a black lace dress standing on rocks near a coastal beach under an overcast sky for McQueen Spring 2025 campaign.

Spring 2025 Ad Campaign 2025

Associated creatives

Seán McGirr
Seán McGirrMcQueen Creative Director
Glen Luchford
Glen LuchfordPhotographer & Director
Christopher Simmonds
Christopher SimmondsArt Director
Sarah Richardson
Sarah RichardsonStylist
Gary Gill
Gary GillHair
Daniel Sallstrom
Daniel SallstromMakeup
Ama Quashie
Ama QuashieManicurist
Julia Lange
Julia LangeCasting Director
Meshach Henry
Meshach HenryMovement Director
Farago Projects
Farago ProjectsProduction
Consistent Dedication by Heartworms
Consistent Dedication by Heartworms
courtesy of Speedy Wunderground (PIAS)
courtesy of Speedy Wunderground (PIAS)

Tags

woman in black dressblack dresswoman standing on rocksstanding womanwoman

Description

This fashion editorial image for the McQueen Spring 2025 ad campaign features a female model posing on rocky terrain along a sandy beach under an overcast sky. The subject wears a sheer black patterned dress with puffed sleeves and layered black tulle, paired with dark footwear. The composition is vertical and captured with cool, desaturated colour grading and natural overcast lighting. The bold white McQueen logo is overlaid across the central frame, integrating typography into the composition.

Style

Editorial, Vertical, Desaturated, Cool

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (100%)

Background

Sandy Beach

Context

Advertising Campaign