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  • ·McQueen Spring 2025 Ad Campaign Editorial Portrait
BrandMcQueen
ProjectSpring 2025 Ad Campaign
Two fashion models posing outdoors against a pale horizon wearing tailored structured coats for McQueen

McQueen Spring 2025 Ad Campaign 2025

Associated creatives

Seán McGirr
Seán McGirrMcQueen Creative Director
Glen Luchford
Glen LuchfordPhotographer & Director
Christopher Simmonds
Christopher SimmondsArt Director
Sarah Richardson
Sarah RichardsonStylist
Gary Gill
Gary GillHair
Daniel Sallstrom
Daniel SallstromMakeup
Ama Quashie
Ama QuashieManicurist
Julia Lange
Julia LangeCasting Director
Meshach Henry
Meshach HenryMovement Director
Farago Projects
Farago ProjectsProduction
Consistent Dedication by Heartworms
Consistent Dedication by Heartworms
courtesy of Speedy Wunderground (PIAS)
courtesy of Speedy Wunderground (PIAS)

Tags

two fashion modelsfashion modelsmodels posingtailored coatstructured coat

Description

This striking editorial portrait for the McQueen Spring 2025 ad campaign, photographed by Glen Luchford with art direction by Christopher Simmonds, features two models posed outdoors against an expansive coastal horizon. The models wear highly structured, tailored outerwear with pronounced shoulders and contrasting lapels under natural overcast light. Styled by Sarah Richardson with hair by Gary Gill and makeup by Daniel Sallstrom, the composition combines sharp tailoring with a desolate, raw landscape. Bold typography bearing the brand name overlays the center of the frame, completing the high-end fashion campaign aesthetic.

Style

Editorial, Vertical, Desaturated

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Camel (50%)
Medium Grey (50%)

Background

Sandy Beach

Context

Advertising Campaign