McQueen Spring 2025 Ad Campaign 2025

About

This striking editorial portrait for the McQueen Spring 2025 ad campaign, photographed by Glen Luchford with art direction by Christopher Simmonds, features two models posed outdoors against an expansive coastal horizon. The models wear highly structured, tailored outerwear with pronounced shoulders and contrasting lapels under natural overcast light. Styled by Sarah Richardson with hair by Gary Gill and makeup by Daniel Sallstrom, the composition combines sharp tailoring with a desolate, raw landscape. Bold typography bearing the brand name overlays the center of the frame, completing the high-end fashion campaign aesthetic.