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Brandlululemon
ProjectSteadyState SuperLoft
A woman in a burgundy top and grey sweatpants stretching backwards on a teal carpet against a neutral wall.

lululemon SteadyState SuperLoft 2026

Associated creatives

Vince Aung
Vince AungPhotographer
Laura Vandenbergh
Laura VandenberghCreative Director

Tags

woman stretchingwomanstretchingburgundy athletic topburgundy topathletic topgrey sweatpantssweatpants

Description

This commercial campaign image for lululemon's SteadyState SuperLoft project features a woman kneeling on a textured teal carpet while bending backward in a deep stretch. She wears a burgundy athletic top with white trim and loose grey sweatpants. The background consists of a plain, warm neutral wall illuminated by soft, even lighting. The photograph was captured by Vince Aung with creative direction by Laura Vandenbergh.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Sportswear

Color

Burgundy (30%)
Medium Grey (70%)

Background

Textured Backdrop

Context

Advertising Campaign