lululemon SteadyState SuperLoft 2026

Description

A woman with her hair pulled back into a neat bun reposes on a textured turquoise carpet for the lululemon SteadyState SuperLoft project, photographed by Vince Aung with creative direction by Laura Vandenbergh. She wears a fitted burgundy tank top with contrasting white trim paired with relaxed grey sweatpants. Her body is propped up on her forearms with one knee bent upward, captured from a low side angle against a muted neutral wall. Soft, even lighting highlights the clean lines of the activewear and the tactile textures of the carpet and knitwear fabrics.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Sportswear

Color

Background

Fabric Texture

Context

Advertising Campaign