lululemon SteadyState SuperLoft 2026

Description

Lululemon campaign image for the SteadyState SuperLoft project, photographed by Vince Aung with creative direction by Laura Vandenbergh. A woman is captured mid-stretch in a yoga pose, wearing a burgundy athletic top and matching shorts with white piping, paired with white athletic socks and sneakers. Her hair is pulled back into a neat bun. The floor consists of a vibrant teal carpet, contrasting against a muted, neutral grey textured background wall. Soft, even lighting highlights the clean lines of the sportswear and the dynamic pose.

Style

Vertical, Commercial, Earthy, Clean

Techniques

Natural light

Industries

Sportswear

Color

Background

Textured Backdrop

Context

Advertising Campaign