lululemon SteadyState SuperLoft 2026

Description

A woman in cream loungewear reclines on a teal carpeted floor in a narrow corridor flanked by tall wooden lockers for the lululemon SteadyState SuperLoft project, photographed by Vince Aung with creative direction by Laura Vandenbergh. She leans back on her elbow, lifting one leg up to touch the wooden locker doors with her foot. The composition uses a vertical framing with strong linear perspective, drawing the eye down the corridor between the warm-toned wooden storage units. The lighting is soft and even, highlighting the texture of the plush carpet and the polished grain of the wooden lockers.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Garage

Context

Advertising Campaign