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Brandlululemon
ProjectSteadyState SuperLoft
Woman in a burgundy top and light grey sweatpants stretching her leg on a textured teal carpet.

lululemon SteadyState SuperLoft 2026

Associated creatives

Vince Aung
Vince AungPhotographer
Laura Vandenbergh
Laura VandenberghCreative Director

Tags

woman stretchingwomanstretchingburgundy athletic topburgundy topathletic toplight grey sweatpantsgrey sweatpantssweatpantswhite sneakerssneakers

Description

Lululemon campaign image for the SteadyState SuperLoft project, photographed by Vince Aung with creative direction by Laura Vandenbergh. A female model sits on a vibrant teal carpet, captured mid-stretch while wearing a burgundy athletic top and light grey sweatpants paired with white sneakers. The clean composition highlights the apparel against a minimalist neutral wall background, emphasizing form and flexible movement.

Style

Editorial, Horizontal, Clean, Vignette

Industries

Sportswear

Color

Burgundy (40%)
Light Grey (60%)

Background

Textured Backdrop, Theatre

Context

Advertising Campaign