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Two panel image featuring two models stretching while wearing lululemon activewear against teal carpet and wooden lockers

lululemon SteadyState SuperLoft 2026

Associated creatives

Tags

Description

This image features a diptych composition capturing models in athletic apparel for the lululemon SteadyState SuperLoft project, photographed by Vince Aung with creative direction by Laura Vandenbergh. The left panel shows a model arching backward in a burgundy crop top and grey sweatpants against a textured background with a teal carpet floor. The right panel shows a model bending backward near wooden locker storage wearing a cream sweatshirt and matching pants. Soft natural lighting enhances the clean lines and athletic styling of the composition.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Sportswear

Color

Burgundy (30%)
Light Grey (40%)
Cream (30%)

Background

Set-dressed

Context

Advertising Campaign