lululemon SteadyState SuperLoft 2026

Description

An editorial fashion campaign image for lululemon's SteadyState SuperLoft project, photographed by Vince Aung with creative direction by Laura Vandenbergh. A person with short dark hair is captured upside down in an arched, flexible pose, wearing a matching off-white hooded sweatshirt and relaxed-fit sweatpants. The subject leans back against a wall of warm-toned wooden lockers with metal latches and handles. In the lower right corner, a dark leather bench sits on a teal carpeted floor, adding a contrasting texture to the scene. The lighting is soft and even, highlighting the clean lines of the athleisure apparel and the minimalist interior setting.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Soft Light

Industries

Sportswear

Color

Background

Garage

Context

Advertising Campaign