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Brandlululemon
ProjectSteadyState SuperLoft
Diptych of a woman in activewear stretching on a blue carpet, and a close-up portrait smiling in front of wooden lockers.

lululemon SteadyState SuperLoft 2026

Associated creatives

Vince Aung
Vince AungPhotographer
Laura Vandenbergh
Laura VandenberghCreative Director

Tags

woman in activewearactivewearwomanmaroon athletic tank topathletic tank toptank topmaroon shortsshorts

Description

This diptych campaign image for lululemon's SteadyState SuperLoft project captures a female model in activewear across two settings. The left frame shows her in a full-length side profile, wearing a maroon athletic tank top and matching shorts while performing a leg stretch on a textured blue carpet. The right frame features a close-up portrait of her smiling with eyes closed, wearing a cream-colored sweatshirt and small hoop earrings against a backdrop of wooden lockers. Photographed by Vince Aung with creative direction by Laura Vandenbergh, the composition highlights clean commercial styling and natural lighting.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Natural light

Industries

Sportswear

Color

Burgundy (50%)
Pure White (50%)

Context

Advertising Campaign