
lululemon SteadyState SuperLoft 2026
About
This diptych campaign image for lululemon's SteadyState SuperLoft project captures a female model in activewear across two settings. The left frame shows her in a full-length side profile, wearing a maroon athletic tank top and matching shorts while performing a leg stretch on a textured blue carpet. The right frame features a close-up portrait of her smiling with eyes closed, wearing a cream-colored sweatshirt and small hoop earrings against a backdrop of wooden lockers. Photographed by Vince Aung with creative direction by Laura Vandenbergh, the composition highlights clean commercial styling and natural lighting.
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Advertising Campaign