lululemon SteadyState SuperLoft 2026

Description

Lululemon campaign imagery titled SteadyState SuperLoft, photographed by Vince Aung with creative direction by Laura Vandenbergh. The photograph captures a woman in a maroon athletic bodysuit pulling on white sweatpants inside a locker room. The setting features wooden lockers along the back wall, a dark leather bench, and teal carpeting. A black duffel bag and headphones rest on the bench beside a pair of white sneakers on the floor.

Style

Horizontal, Commercial, Warm

Techniques

Natural light

Industries

Sportswear

Color

Background

Gym

Context

Advertising Campaign