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Brand
lululemon
ProjectBack To Sweat Campaign
Smiling woman in a bright pink jacket and black leggings balancing on one leg atop a yellow post against an evening sky.

lululemon Back To Sweat Campaign 2025

Associated creatives

Ricky Alvarez
Ricky AlvarezPhotographer
Laura Vandenbergh
Laura VandenberghCreative Director

Tags

woman balancing on one legwoman in pink jacketpink jacketblack leggingsactivewearsportswear

Description

A woman balances in a tree pose atop a yellow metal post against an open evening sky for the lululemon Back To Sweat campaign. She wears a vibrant magenta pink zip jacket over a black crop top and black high-waisted leggings, paired with striped crew socks and sneakers. Shot from a low-angle perspective, the composition emphasizes movement and balance with warm directional light contrasting the deep blue twilight background. Photography by Ricky Alvarez with creative direction by Laura Vandenbergh.