lululemon Back To Sweat Campaign 2025

Description

A woman balances in a tree pose atop a yellow metal post against an open evening sky for the lululemon Back To Sweat campaign. She wears a vibrant magenta pink zip jacket over a black crop top and black high-waisted leggings, paired with striped crew socks and sneakers. Shot from a low-angle perspective, the composition emphasizes movement and balance with warm directional light contrasting the deep blue twilight background. Photography by Ricky Alvarez with creative direction by Laura Vandenbergh.

Style

Horizontal, Commercial, playful

Techniques

Natural light

Industries

Sportswear

Color

Background

Clear Sky

Context

Advertising Campaign