lululemon Back To Sweat Campaign 2025

Description

An outdoor portrait captured in direct natural sunlight for the lululemon Back To Sweat campaign, photographed by Ricky Alvarez with creative direction by Laura Vandenbergh. The image features a smiling woman with slicked-back dark hair and freckles, tilting her face toward the light with eyes gently closed. She wears a vibrant hot pink athletic zip-up jacket layered over a crisp white crewneck and black top, accessorized with a chunky silver teardrop earring and layered gold chains. In the background, an architectural breeze block screen with circular cutouts stands beneath a clear blue sky.

Style

Vertical, Commercial, Saturated

Techniques

Natural light

Industries

Sportswear

Color

Context

Advertising Campaign