lululemon
Back To Sweat Campaign
Brand
ProjectBack To Sweat Campaign
Date
Jan 2025
Description
Lululemon's Back To Sweat campaign positions movement as an exercise in high-energy, outdoor performance. Creative director Laura Vandenbergh and photographer Ricky Alvarez lean into a vibrant palette, emphasizing saturated tones and bold magenta accents across the sportswear collection. The project utilizes natural light to build dynamic compositions, pairing architectural geometry with kinetic athletic poses. Shot across various urban environments, the series employs a combination of commercial clarity and an analogue film aesthetic to capture both static portraits and high-motion activity.
Style
Horizontal, Commercial
Techniques
Natural light
Industries
Sportswear
Color
Hot Pink
Context
Advertising Campaign
Associated creatives
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