lululemon Back To Sweat Campaign 2025

Description

A dynamic sportswear campaign image for lululemon's 'Back To Sweat' campaign, photographed by Ricky Alvarez under the creative direction of Laura Vandenbergh. The foreground features a woman looking directly toward the camera, styled in a bold magenta pink zippered jacket over layered athletic tops and silver hoop earrings. To the left, two athletes strike dynamic poses along textured concrete architecture under direct sunlight, featuring a woman in a grey long-sleeve top and sage shorts bending backward alongside a man in a grey athletic shirt, shorts, and neon pink sneakers.

Style

Horizontal, Commercial, Saturated, Graphic

Techniques

Hard Light

Industries

Sportswear

Color

Background

Concrete Texture

Context

Advertising Campaign