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Brand
lululemon
ProjectBack To Sweat Campaign
Low-angle view of a woman stretching in sage green bike shorts, a long-sleeve athletic top, and pink sneakers against an open sky.

lululemon Back To Sweat Campaign 2025

Associated creatives

Ricky Alvarez
Ricky AlvarezPhotographer
Laura Vandenbergh
Laura VandenberghCreative Director

Tags

woman stretchingwoman doing yogaathletic womansage green bike shortsgreen bike shortsbike shortslong sleeve athletic topathletic toppink running shoespink sneakers

Description

Captured at a dynamic low angle for the lululemon Back To Sweat Campaign, an athlete performs a deep standing backbend stretch against a vast open sky. Directed creatively by Laura Vandenbergh and photographed by Ricky Alvarez, the shot highlights the athlete wearing sage green bike shorts, a slate-toned long-sleeve activewear top, white athletic socks, and vibrant pink trainers. The composition emphasizes flexibility and form with clean, minimalist framing and subtle film grain texture.

Style

Horizontal, Commercial, Grainy

Techniques

Analogue / film, Natural light

Industries

Sportswear

Color

Khaki (50%)
Slate (40%)

Background

Clear Sky

Context

Advertising Campaign