lululemon Back To Sweat Campaign 2025

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A low-angle outdoor shot from the lululemon Back To Sweat campaign, photographed by Ricky Alvarez and creative directed by Laura Vandenbergh. A Black man performs a dynamic calisthenics balance hold between two bright yellow metal bollards. He wears a loose sage-grey crewneck t-shirt with a vibrant pink underlayer, grey athletic shorts, white crew socks, and white sneakers against an open dusky sky.