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Brand
lululemon
ProjectBack To Sweat Campaign
An athletic Black man balances horizontally between two yellow metal posts in sportswear against a clear open sky.

lululemon Back To Sweat Campaign 2025

Associated creatives

Ricky Alvarez
Ricky AlvarezPhotographer
Laura Vandenbergh
Laura VandenberghCreative Director

Tags

black man balancingblack manman balancingathletic man posingathletic mangrey sportswearsage green t shirtgrey athletic shortswhite running sneakers

Description

A low-angle outdoor shot from the lululemon Back To Sweat campaign, photographed by Ricky Alvarez and creative directed by Laura Vandenbergh. A Black man performs a dynamic calisthenics balance hold between two bright yellow metal bollards. He wears a loose sage-grey crewneck t-shirt with a vibrant pink underlayer, grey athletic shorts, white crew socks, and white sneakers against an open dusky sky.

Style

Horizontal, Commercial, playful, Warm

Techniques

Natural light

Industries

Sportswear

Color

Sage (50%)
Medium Grey (30%)
Hot Pink (20%)

Background

Clear Sky

Context

Advertising Campaign