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Brand
lululemon
ProjectBack To Sweat Campaign
Collage of four panels showing women in athletic sportswear smiling, posing, and stretching against an open sky.

lululemon Back To Sweat Campaign 2025

Associated creatives

Ricky Alvarez
Ricky AlvarezPhotographer
Laura Vandenbergh
Laura VandenberghCreative Director

Tags

women in activewearfemale athletesathletic sportswearpink athletic jacketyoga poseactivewear collage

Description

A dynamic four-panel horizontal campaign collage for lululemon's Back To Sweat project, creative directed by Laura Vandenbergh and photographed by Ricky Alvarez. The series showcases diverse female athletes and models wearing activewear, including hot pink zip jackets, high-waisted leggings, headbands, and bike shorts. Each frame captures joyful, energized movement and dynamic poses outdoors under natural sunlight against clear blue skies.