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Brand
lululemon
ProjectBack To Sweat Campaign
Woman stretching in sage green biker shorts, a grey long-sleeve top, and hot pink sneakers on outdoor bleachers.

lululemon Back To Sweat Campaign 2025

Associated creatives

Ricky Alvarez
Ricky AlvarezPhotographer
Laura Vandenbergh
Laura VandenberghCreative Director

Tags

woman stretchingwoman exercisingsage green biker shortsgreen biker shortsbiker shortsgrey long sleeve topperformance tophot pink running shoespink sneakerswhite headband

Description

A woman performs a leg lift and stretch while holding onto white metal railings on concrete bleachers. She wears a fitted slate grey long-sleeve performance top, pale olive-green biker shorts, a white headband, and vibrant hot pink running shoes with white crew socks. Sunlight casts dynamic graphic shadows across the concrete stairs and painted court lines in the background. Photographed by Ricky Alvarez with creative direction by Laura Vandenbergh for the lululemon Back To Sweat campaign.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

Sportswear

Color

Medium Grey (40%)
Sage (30%)
Hot Pink (20%)

Background

Sports Venue

Context

Advertising Campaign