Brand
ProjectBack To Sweat Campaign

lululemon Back To Sweat Campaign 2025
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Description
A woman performs a leg lift and stretch while holding onto white metal railings on concrete bleachers. She wears a fitted slate grey long-sleeve performance top, pale olive-green biker shorts, a white headband, and vibrant hot pink running shoes with white crew socks. Sunlight casts dynamic graphic shadows across the concrete stairs and painted court lines in the background. Photographed by Ricky Alvarez with creative direction by Laura Vandenbergh for the lululemon Back To Sweat campaign.

