lululemon Back To Sweat Campaign 2025

Description

Black man running and jumping over a white metal railing in an outdoor setting for the lululemon Back To Sweat campaign, photographed by Ricky Alvarez with creative direction by Laura Vandenbergh. The subject wears a grey t-shirt, grey athletic shorts with a pink waistband accent, white socks, and white trainers. He is captured mid-motion against a textured concrete block wall, casting a sharp shadow. The natural lighting and urban architecture create a dynamic fitness editorial style.

Style

Editorial, Vertical, Action, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Sportswear

Color

Background

Residential Building

Context

Advertising Campaign