Ludovic de Saint Sernin Cleavage Bag Fall 2024 Ad Campaign 2024

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This black and white image is part of the Cleavage Bag Fall 2024 ad campaign for Ludovic de Saint Sernin, shot by photographer Parker Woods with creative direction by Ludovic de Saint Sernin, Lucas Lefler, and Nic Burdekin. The frame features a model seated on a simple wooden chair, wearing tall lace-up boots, a leather harness, and a headpiece that covers the upper face. The styling is by Chino Castilla, with hair by Junya Nakashima, makeup by Marcelo Gutierrez, and manicures by Leanne Woodley. Set design is by Rosie Turnbull, with casting directed by Kathryn Costigan. The background shows a large window overlooking a city building exterior at night. The composition is captured in a vertical orientation with a dramatic noir-inspired aesthetic.