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BrandLudovic de Saint Sernin
ProjectCleavage Bag Fall 2024 Ad Campaign
Monochrome fashion campaign image featuring a male model holding a dark leather bag for Ludovic de Saint Sernin.

Ludovic de Saint Sernin Cleavage Bag Fall 2024 Ad Campaign 2024

Associated creatives

Ludovic de Saint Sernin
Ludovic de Saint SerninLudovic de Saint Sernin Creative Director
Lucas Lefler and Nic Burdekin
Lucas Lefler and Nic BurdekinCreative Directors
Parker Woods
Parker WoodsPhotographer
Dalton Dubois and Joaquín Ruiz
Dalton Dubois and Joaquín RuizModels
Chino Castilla
Chino CastillaStylist
Junya Nakashima
Junya NakashimaHair
Marcelo Gutierrez
Marcelo GutierrezMakeup
Leanne Woodley
Leanne WoodleyManicurist
Kathryn Costigan
Kathryn CostiganCasting Director
Rosie Turnbull
Rosie TurnbullSet Designer

Tags

male modelmodel holding handbagblack leather handbagstudded leather underwearman holding bag

Description

This monochrome fashion photograph features a male model posing indoors for the Ludovic de Saint Sernin Cleavage Bag Fall 2024 ad campaign, photographed by Parker Woods with styling by Chino Castilla. The subject is captured in a reclined posture, wearing dark studded underwear while holding a matching black leather handbag featuring grommet details. The composition utilizes high-contrast monochrome grading with soft, ambient lighting against a neutral background. Creative direction was led by Ludovic de Saint Sernin alongside Lucas Lefler and Nic Burdekin, with set design by Rosie Turnbull.

Style

Editorial, Horizontal, Monochrome, Clean

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Jet Black (100%)

Background

White Seamless

Context

Advertising Campaign