Logo
  • Home
  • ·Media
  • ·Ludovic de Saint Sernin Fall 2024 Cleavage Bag Campaign
BrandLudovic de Saint Sernin
ProjectCleavage Bag Fall 2024 Ad Campaign
Monochrome portrait of a seated young man holding a lace-up shoulder bag against a distant city skyline backdrop.

Ludovic de Saint Sernin Cleavage Bag Fall 2024 Ad Campaign 2024

Associated creatives

Ludovic de Saint Sernin
Ludovic de Saint SerninLudovic de Saint Sernin Creative Director
Lucas Lefler and Nic Burdekin
Lucas Lefler and Nic BurdekinCreative Directors
Parker Woods
Parker WoodsPhotographer
Dalton Dubois and Joaquín Ruiz
Dalton Dubois and Joaquín RuizModels
Chino Castilla
Chino CastillaStylist
Junya Nakashima
Junya NakashimaHair
Marcelo Gutierrez
Marcelo GutierrezMakeup
Leanne Woodley
Leanne WoodleyManicurist
Kathryn Costigan
Kathryn CostiganCasting Director
Rosie Turnbull
Rosie TurnbullSet Designer

Tags

man holding handbagman holding bagholding handbaghandbagbagyoung manman

Description

This black-and-white fashion campaign image features a young man seated outdoors with a distant urban skyline visible in the hazy background. He holds a structured white shoulder bag detailed with metallic eyelets and laced cords across its body. The portrait is captured in monochrome tones with soft directional lighting highlighting the form and textures of the leather accessory. Bold serif typography reading LUDOVIC DE SAINT SERNIN is overlaid centrally across the frame. The campaign was styled by Chino Castilla with photography by Parker Woods.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film

Industries

Bags & Accessories

Background

Residential Building

Context

Advertising Campaign