Ludovic de Saint Sernin Cleavage Bag Fall 2024 Ad Campaign 2024
Associated creatives
Ludovic de Saint SerninLudovic de Saint Sernin Creative Director
Lucas Lefler and Nic BurdekinCreative Directors
Parker WoodsPhotographer
Dalton Dubois and Joaquín RuizModels
Chino CastillaStylist
Junya NakashimaHair
Marcelo GutierrezMakeup
Leanne WoodleyManicurist
Kathryn CostiganCasting Director
Rosie TurnbullSet Designer
Tags
Description
This fashion campaign portrait for Ludovic de Saint Sernin features a model reclining in a red leather dress against a dark nocturnal cityscape backdrop visible through a large window. The composition employs dramatic lighting that highlights the glossy texture of the attire and the sharp contours of the subject. Large white brand typography is overlaid prominently across the upper portion of the frame. The intimate indoor setting contrasts with the illuminated high-rise lights in the deep distance.
Style
Horizontal, Commercial, Moody, Clean
Techniques
Low-key / chiaroscuro
Industries
Luxury Fashion Houses
Color
Crimson (50%)
Jet Black (50%)
Background
Commercial Office
Context
Advertising Campaign