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  • ·Louis Vuitton Holiday 2025 Campaign by Jonas Lindstroem
BrandLouis Vuitton
ProjectHoliday 2025 Ad Campaign
A person standing by a body of water at dusk, reaching up towards a glowing floating lantern, carrying a red monogram duffel bag.

Louis Vuitton Holiday 2025 Ad Campaign 2025

Associated creatives

Nicolas Ghesquière
Nicolas GhesquièreLouis Vuitton Women’s Creative Director
Pharrell Williams
Pharrell WilliamsLouis Vuitton Men’s Creative Director
Jonas Lindstroem
Jonas LindstroemPhotographer/Director
Bruno Skrzyszowski
Bruno SkrzyszowskiModels
Cherif Douamba
Cherif DouambaModels
Imane Benkaddour
Imane BenkaddourModels
Jonas Glöer
Jonas GlöerModels
Ridzman Zidaine
Ridzman ZidaineModels
Victoria Sekrier
Victoria SekrierStylist
Joseph Pujalte
Joseph PujalteHair
Marielle Loubet
Marielle LoubetMakeup

Tags

person reaching for lanternperson reachingreaching for lanternred monogram duffel bagred duffel bagmonogram duffel bagduffel bagglowing lantern

Description

This image from the Louis Vuitton Holiday 2025 ad campaign, photographed and directed by Jonas Lindstroem, features a person standing near a calm body of water at dusk. The figure wears a light-colored sweater and dark trousers while carrying a prominent red monogram duffel bag across their shoulder. They raise one hand toward a glowing rectangular lantern floating in the evening sky above a dark mountain silhouette. The lighting is moody and atmospheric, emphasizing the contrasting glow of the lantern against the deep blue twilight.

Style

Vertical, Cinematic, Moody, Warm

Industries

Luxury Fashion Houses

Color

Burgundy (50%)
Jet Black (50%)

Background

Lake

Context

Advertising Campaign