Louis Vuitton Holiday 2025 Ad Campaign 2025

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This image from the Louis Vuitton Holiday 2025 ad campaign, photographed by Jonas Lindstroem, features two models outdoors in a snowy landscape at sunset beside a glowing campfire. One individual stands upright wearing a patterned winter coat while holding a monogram handbag, and the second individual kneels nearby in a grey hoodie holding another structured luxury handbag. The warm golden light from the flames casts deep orange highlights across the snow and the figures, contrasting sharply with the deep blue and purple gradient of the twilight sky and the dark silhouette of a distant pine forest. The composition is styled by Victoria Sekrier with hair by Joseph Pujalte and makeup by Marielle Loubet.