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  • ·Louis Vuitton Holiday 2025 Campaign Campfire Portrait
BrandLouis Vuitton
ProjectHoliday 2025 Ad Campaign
Two people outdoors by a campfire in a snowy landscape at sunset, wearing winter jackets and holding luxury handbags.

Louis Vuitton Holiday 2025 Ad Campaign 2025

Associated creatives

Nicolas Ghesquière
Nicolas GhesquièreLouis Vuitton Women’s Creative Director
Pharrell Williams
Pharrell WilliamsLouis Vuitton Men’s Creative Director
Jonas Lindstroem
Jonas LindstroemPhotographer/Director
Bruno Skrzyszowski
Bruno SkrzyszowskiModels
Cherif Douamba
Cherif DouambaModels
Imane Benkaddour
Imane BenkaddourModels
Jonas Glöer
Jonas GlöerModels
Ridzman Zidaine
Ridzman ZidaineModels
Victoria Sekrier
Victoria SekrierStylist
Joseph Pujalte
Joseph PujalteHair
Marielle Loubet
Marielle LoubetMakeup

Tags

two models outdoors by campfiretwo models outdoorstwo modelsmodels outdoorswoman standing by campfirestanding womanwoman kneeling by campfirekneeling womanmonogram handbagluxury handbagwinter coatgrey hoodie

Description

This image from the Louis Vuitton Holiday 2025 ad campaign, photographed by Jonas Lindstroem, features two models outdoors in a snowy landscape at sunset beside a glowing campfire. One individual stands upright wearing a patterned winter coat while holding a monogram handbag, and the second individual kneels nearby in a grey hoodie holding another structured luxury handbag. The warm golden light from the flames casts deep orange highlights across the snow and the figures, contrasting sharply with the deep blue and purple gradient of the twilight sky and the dark silhouette of a distant pine forest. The composition is styled by Victoria Sekrier with hair by Joseph Pujalte and makeup by Marielle Loubet.

Style

Horizontal, Commercial, Warm, Golden Hour

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Charcoal (50%)
Beige (50%)

Background

Snowfield

Context

Advertising Campaign