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BrandLouis Vuitton
ProjectHoliday 2025 Ad Campaign
Two models outdoors at sunset on a snowy landscape holding luxury monogram handbags for Louis Vuitton campaign

Louis Vuitton Holiday 2025 Ad Campaign 2025

Associated creatives

Nicolas Ghesquière
Nicolas GhesquièreLouis Vuitton Women’s Creative Director
Pharrell Williams
Pharrell WilliamsLouis Vuitton Men’s Creative Director
Jonas Lindstroem
Jonas LindstroemPhotographer/Director
Bruno Skrzyszowski
Bruno SkrzyszowskiModels
Cherif Douamba
Cherif DouambaModels
Imane Benkaddour
Imane BenkaddourModels
Jonas Glöer
Jonas GlöerModels
Ridzman Zidaine
Ridzman ZidaineModels
Victoria Sekrier
Victoria SekrierStylist
Joseph Pujalte
Joseph PujalteHair
Marielle Loubet
Marielle LoubetMakeup

Tags

two modelsmodel standingmodel kneelingholding monogram handbagholding luxury handbag

Description

This image from the Louis Vuitton Holiday 2025 ad campaign features two models outdoors in a snowy landscape during a glowing sunset. The standing model wears a patterned hooded jacket over a dark top and light trousers, carrying a monogram handbag. The kneeling model is positioned in the foreground wearing a casual hoodie and trousers while holding a structured bag. The scene is bathed in the warm light of golden hour with a dark tree line silhouetted against a gradient evening sky. The photograph was directed and captured by Jonas Lindstroem, styled by Victoria Sekrier, with hair by Joseph Pujalte and makeup by Marielle Loubet.

Style

Vertical, Commercial, Golden Hour

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Camel (50%)
Navy (30%)
Pure White (20%)

Background

Snowfield

Context

Advertising Campaign