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BrandLouis Vuitton
ProjectHoliday 2025 Ad Campaign
Two men playing a game on a metallic trunk in a snowy landscape under an aurora borealis

Louis Vuitton Holiday 2025 Ad Campaign 2025

Associated creatives

Nicolas Ghesquière
Nicolas GhesquièreLouis Vuitton Women’s Creative Director
Pharrell Williams
Pharrell WilliamsLouis Vuitton Men’s Creative Director
Jonas Lindstroem
Jonas LindstroemPhotographer/Director
Bruno Skrzyszowski
Bruno SkrzyszowskiModels
Cherif Douamba
Cherif DouambaModels
Imane Benkaddour
Imane BenkaddourModels
Jonas Glöer
Jonas GlöerModels
Ridzman Zidaine
Ridzman ZidaineModels
Victoria Sekrier
Victoria SekrierStylist
Joseph Pujalte
Joseph PujalteHair
Marielle Loubet
Marielle LoubetMakeup

Tags

two men playing gametwo menmen playing gamemetallic trunksnowy landscapeaurora borealis

Description

Part of the Louis Vuitton Holiday 2025 ad campaign, this cinematic image captures two individuals seated across from one another on a large metallic trunk in the middle of a vast snow-covered terrain. The figures are illuminated by a warm, localized light source emanating near the trunk as they engage with a game board surface. Above them, a vibrant aurora borealis streaks across the twilight sky in hues of pale pink, green, and blue. The composition emphasizes a stark, atmospheric scale with deep cool tones dominating the environment, contrasting with the warm amber glow on the subjects. Photography by Jonas Lindstroem with styling by Victoria Sekrier.

Style

Vertical, Cinematic, Cool, Golden Hour

Industries

Luxury Fashion Houses

Color

Charcoal (50%)
Navy (50%)

Background

Snowfield

Context

Advertising Campaign