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  • ·Louis Vuitton Holiday 2025 Ad Campaign by Jonas Lindstroem
BrandLouis Vuitton
ProjectHoliday 2025 Ad Campaign
Two people playing a game outdoors on a large vintage trunk in a snowy winter landscape under a glowing sky

Louis Vuitton Holiday 2025 Ad Campaign 2025

Associated creatives

Nicolas Ghesquière
Nicolas GhesquièreLouis Vuitton Women’s Creative Director
Pharrell Williams
Pharrell WilliamsLouis Vuitton Men’s Creative Director
Jonas Lindstroem
Jonas LindstroemPhotographer/Director
Bruno Skrzyszowski
Bruno SkrzyszowskiModels
Cherif Douamba
Cherif DouambaModels
Imane Benkaddour
Imane BenkaddourModels
Jonas Glöer
Jonas GlöerModels
Ridzman Zidaine
Ridzman ZidaineModels
Victoria Sekrier
Victoria SekrierStylist
Joseph Pujalte
Joseph PujalteHair
Marielle Loubet
Marielle LoubetMakeup

Tags

two men playing gametwo menmen playing gamevintage trunkwinter landscapesnowy landscape

Description

This image from the Louis Vuitton Holiday 2025 ad campaign, photographed and directed by Jonas Lindstroem, features two individuals kneeling in a snowy landscape to play a game on top of a classic metallic-trimmed trunk. The scene is bathed in cool blue tones, with a soft, glowing atmospheric light source illuminating the sky above. Both figures wear warm winter apparel, creating a striking contrast against the frozen environment. The composition emphasizes quiet focus and narrative depth within a wintry outdoor setting.

Style

Horizontal, Commercial, Desaturated, Cool

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Navy (50%)
Jet Black (30%)
Silver (20%)

Background

Snowfield

Context

Advertising Campaign