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  • ·Lacoste Spring 2024 Ad Campaign featuring Wang Yibo
BrandLacoste
ProjectSpring 2024 Ad Campaign
Wang Yibo wearing an olive green shirt and trousers, posed in a high kick next to a giant green crocodile sculpture on a plain backdrop.

Lacoste Spring 2024 Ad Campaign 2024

Associated creatives

Pelagia Kolotouros
Pelagia KolotourosLacoste Creative Director
Willy Vanderperre
Willy VanderperrePhotographer
Novak Djokovic
Novak DjokovicModels
Venus Williams
Venus WilliamsModels
Pierre Niney
Pierre NineyModels
Jeon Somi
Jeon SomiModels
Ahn Hyo-Seon
Ahn Hyo-SeonModels
and Wang Yibo
and Wang YiboModels
Imruh Asha and Ibby Njoya
Imruh Asha and Ibby NjoyaSet Designers

Tags

east asian man

Description

This image features a young East Asian man, Wang Yibo, posing dynamically with a high leg kick. He is dressed in a matching olive green button-down shirt and trousers from Lacoste. Beside him stands a large, stylized sculpture of a green crocodile with its mouth open, featuring a bright red tongue. The composition is set against a clean, neutral, light-colored studio background. The lighting is bright and even, highlighting the textures of the apparel and the smooth surfaces of the sculpture. Text in the corner identifies the subject, and the campaign name is positioned at the bottom.

Style

Lifestyle, Commercial

Techniques

Studio strobe

Industries

Luxury Fashion Houses