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BrandLacoste
ProjectSpring 2024 Ad Campaign
Wang Yibo wearing green attire posing beside a giant fabricated crocodile sculpture in the Lacoste Spring 2024 ad campaign.

Lacoste Spring 2024 Ad Campaign 2024

Associated creatives

Pelagia Kolotouros
Pelagia KolotourosLacoste Creative Director
Willy Vanderperre
Willy VanderperrePhotographer
Novak Djokovic
Novak DjokovicModels
Venus Williams
Venus WilliamsModels
Pierre Niney
Pierre NineyModels
Jeon Somi
Jeon SomiModels
Ahn Hyo-Seon
Ahn Hyo-SeonModels
and Wang Yibo
and Wang YiboModels
Imruh Asha and Ibby Njoya
Imruh Asha and Ibby NjoyaSet Designers

Tags

wang yibowang yibo in green outfitman in green outfitman kickinggiant crocodile sculpturecrocodile sculpturegreen crocodile

Description

This image from the Lacoste Spring 2024 ad campaign features actor and model Wang Yibo posing beside a giant, stylized green and navy crocodile sculpture with a bright red tongue. Photographed by Willy Vanderperre under the creative direction of Pelagia Kolotouros, the subject wears a monochromatic olive green shirt and trousers with athletic sneakers. The minimalist studio setting creates a clean backdrop that emphasizes the oversized prop and sharp fashion styling.

Style

Editorial, Commercial, Square, Clean

Industries

Luxury Fashion Houses

Color

Forest Green (50%)
Navy (30%)
Crimson (20%)

Background

White Seamless

Context

Advertising Campaign