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BrandLacoste
ProjectSpring 2024 Ad Campaign
Novak Djokovic standing inside the open mouth of a giant sculpted green crocodile prop wearing a black polo shirt.

Lacoste Spring 2024 Ad Campaign 2024

Associated creatives

Pelagia Kolotouros
Pelagia KolotourosLacoste Creative Director
Willy Vanderperre
Willy VanderperrePhotographer
Novak Djokovic
Novak DjokovicModels
Venus Williams
Venus WilliamsModels
Pierre Niney
Pierre NineyModels
Jeon Somi
Jeon SomiModels
Ahn Hyo-Seon
Ahn Hyo-SeonModels
and Wang Yibo
and Wang YiboModels
Imruh Asha and Ibby Njoya
Imruh Asha and Ibby NjoyaSet Designers

Tags

novak djokovicman in black polo shirtblack polo shirtmangiant crocodile propcrocodile prop

Description

Tennis player Novak Djokovic is featured in the Spring 2024 ad campaign for Lacoste, photographed by Willy Vanderperre. He stands barefoot inside the giant, open-toothed mouth of a sculpted green and red crocodile prop against a clean light background. He wears a black short-sleeved polo shirt and dark trousers, holding the upper jaw with one hand. The image has a polished commercial finish with crisp studio lighting.

Style

Commercial, Square, Clean, Polished

Industries

Sportswear

Color

Jet Black (50%)
Forest Green (30%)
Crimson (20%)

Background

White Seamless

Context

Advertising Campaign