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Novak Djokovic standing inside the open mouth of a giant sculpted green crocodile prop wearing a black polo shirt.

Lacoste Spring 2024 Ad Campaign 2024

About

Tennis player Novak Djokovic is featured in the Spring 2024 ad campaign for Lacoste, photographed by Willy Vanderperre. He stands barefoot inside the giant, open-toothed mouth of a sculpted green and red crocodile prop against a clean light background. He wears a black short-sleeved polo shirt and dark trousers, holding the upper jaw with one hand. The image has a polished commercial finish with crisp studio lighting.

Brand

Lacoste

Project

Lacoste Spring 2024 Ad Campaign 2024

Keywords

novak djokovicman in black polo shirtblack polo shirtmangiant crocodile propcrocodile prop

Credits

Pelagia Kolotouros
Lacoste Creative Director
Willy Vanderperre
Photographer
Novak Djokovic
Models
Venus Williams
Models
Pierre Niney
Models

Styles

CommercialSquareCleanPolished

Industries

Sportswear

Background

White Seamless

Context

Advertising Campaign