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BrandLacoste
ProjectSpring 2024 Ad Campaign
Venus Williams holding open the jaw of a large sculpted green crocodile wearing maroon athletic apparel.

Lacoste Spring 2024 Ad Campaign 2024

Associated creatives

Pelagia Kolotouros
Pelagia KolotourosLacoste Creative Director
Willy Vanderperre
Willy VanderperrePhotographer
Novak Djokovic
Novak DjokovicModels
Venus Williams
Venus WilliamsModels
Pierre Niney
Pierre NineyModels
Jeon Somi
Jeon SomiModels
Ahn Hyo-Seon
Ahn Hyo-SeonModels
and Wang Yibo
and Wang YiboModels
Imruh Asha and Ibby Njoya
Imruh Asha and Ibby NjoyaSet Designers

Tags

venus williamswoman holding crocodilewoman in maroon apparelmaroon athletic apparelred sneakerslarge green crocodile propgreen crocodile

Description

This image from the Lacoste Spring 2024 ad campaign features tennis champion and model Venus Williams interacting with a large, sculpted green crocodile prop against a neutral background. Photographed by Willy Vanderperre with creative direction by Pelagia Kolotouros, Williams wears maroon athletic apparel and vibrant red sneakers while playfully holding open the jaw of the oversized reptile. The studio lighting highlights the clean composition and rich textures of the set design by Imruh Asha and Ibby Njoya.

Style

Commercial, Square, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Burgundy (50%)
Forest Green (50%)

Background

White Seamless

Context

Advertising Campaign