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BrandLacoste
ProjectSpring 2024 Ad Campaign
Ahn Hyo Seop seated inside the open jaws of a large green toy crocodile for Lacoste Spring 2024 campaign

Lacoste Spring 2024 Ad Campaign 2024

Associated creatives

Pelagia Kolotouros
Pelagia KolotourosLacoste Creative Director
Willy Vanderperre
Willy VanderperrePhotographer
Novak Djokovic
Novak DjokovicModels
Venus Williams
Venus WilliamsModels
Pierre Niney
Pierre NineyModels
Jeon Somi
Jeon SomiModels
Ahn Hyo-Seon
Ahn Hyo-SeonModels
and Wang Yibo
and Wang YiboModels
Imruh Asha and Ibby Njoya
Imruh Asha and Ibby NjoyaSet Designers

Tags

ahn hyo seopman sitting in crocodile jawman in red polo shirtred polo shirtgreen sculpturecrocodile sculpture

Description

This commercial image for the Lacoste Spring 2024 ad campaign features actor Ahn Hyo Seop seated comfortably inside the open jaws of a large, textured green sculptural crocodile. Dressed in a vibrant red polo shirt and dark trousers, the subject reclines against a red cushion resting on the creature's lower jaw. The composition is captured against a clean, neutral gradient studio background with soft lighting. The official brand logo and the text "PLAY BIG" appear near the bottom, alongside the subject's name in the upper right corner. The piece is part of the Spring 2024 Ad Campaign directed by Pelagia Kolotouros and photographed by Willy Vanderperre, with set design by Imruh Asha and Ibby Njoya.

Style

Commercial, Square, Clean

Techniques

3D render / CGI

Industries

High Street Fashion

Color

Scarlet (50%)
Forest Green (50%)

Background

White Seamless

Context

Advertising Campaign