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BrandLacoste
ProjectSpring 2024 Ad Campaign
Pierre Niney seated in a director chair beside a giant stylized crocodile head with a tennis ball for Lacoste campaign

Lacoste Spring 2024 Ad Campaign 2024

Associated creatives

Pelagia Kolotouros
Pelagia KolotourosLacoste Creative Director
Willy Vanderperre
Willy VanderperrePhotographer
Novak Djokovic
Novak DjokovicModels
Venus Williams
Venus WilliamsModels
Pierre Niney
Pierre NineyModels
Jeon Somi
Jeon SomiModels
Ahn Hyo-Seon
Ahn Hyo-SeonModels
and Wang Yibo
and Wang YiboModels
Imruh Asha and Ibby Njoya
Imruh Asha and Ibby NjoyaSet Designers

Tags

pierre nineyman seated in director chairman in white suitwhite suitgiant crocodile sculpturecrocodile sculpturegiant crocodiletennis balllacoste campaign

Description

This image from the Lacoste Spring 2024 ad campaign features actor Pierre Niney seated in a dark wooden director chair against a minimal white background. He wears a light-colored tailored suit and white sneakers, holding out a hand near a small yellow tennis ball suspended in the air. Beside him looms a massive, stylized green and dark crocodile sculpture with its jaws open wide, revealing a bright red tongue. The composition is clean and playful, captured with sharp studio lighting that highlights the textures of the sculpture and clothing. Photographer Willy Vanderperre lens this surreal conceptual portrait.

Style

Commercial, Square, Clean, Minimalist

Industries

Luxury Fashion Houses

Color

Cream (50%)
Forest Green (30%)
Crimson (20%)

Background

White Seamless

Context

Advertising Campaign