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  • ·Lacoste Spring 2024 Campaign featuring Pierre Niney
BrandLacoste
ProjectSpring 2024 Ad Campaign
Pierre Niney in a beige suit sits on a director's chair next to a giant green crocodile sculpture with a yellow ball hovering in mid-air.

Lacoste Spring 2024 Ad Campaign 2024

Associated creatives

Pelagia Kolotouros
Pelagia KolotourosLacoste Creative Director
Willy Vanderperre
Willy VanderperrePhotographer
Novak Djokovic
Novak DjokovicModels
Venus Williams
Venus WilliamsModels
Pierre Niney
Pierre NineyModels
Jeon Somi
Jeon SomiModels
Ahn Hyo-Seon
Ahn Hyo-SeonModels
and Wang Yibo
and Wang YiboModels
Imruh Asha and Ibby Njoya
Imruh Asha and Ibby NjoyaSet Designers

Tags

Pierre Niney seated

Description

French actor Pierre Niney is seated in a dark wooden director's chair against a clean, white studio background. He wears a tailored beige suit with matching trousers and white sneakers, maintaining a relaxed posture. Beside him sits an oversized, stylized crocodile sculpture crafted from green and dark teal fabric panels, featuring a bright red tongue. A small yellow ball is suspended in the air between the actor and the crocodile's open mouth. The composition uses negative space effectively to emphasize the contrast between the figure and the large prop.

Style

Commercial

Techniques

Studio strobe

Industries

Luxury Fashion Houses