Lacoste Spring 2024 Ad Campaign 2024

About

Jeon Somi poses alongside a giant sculpted crocodile head in this campaign image for Lacoste. She wears a vibrant chartreuse green jacket paired with a matching sheer pleated skirt and sneakers, standing against a clean neutral background. The photograph was captured by Willy Vanderperre as part of the Spring 2024 ad campaign, with creative direction by Pelagia Kolotouros and set design by Imruh Asha and Ibby Njoya.