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  • ·Lacoste Spring 2024 Campaign with Jeon Somi
BrandLacoste
ProjectSpring 2024 Ad Campaign
Jeon Somi in a bright green pleated skirt and jacket standing beside a giant sculpted crocodile head for Lacoste

Lacoste Spring 2024 Ad Campaign 2024

Associated creatives

Pelagia Kolotouros
Pelagia KolotourosLacoste Creative Director
Willy Vanderperre
Willy VanderperrePhotographer
Novak Djokovic
Novak DjokovicModels
Venus Williams
Venus WilliamsModels
Pierre Niney
Pierre NineyModels
Jeon Somi
Jeon SomiModels
Ahn Hyo-Seon
Ahn Hyo-SeonModels
and Wang Yibo
and Wang YiboModels
Imruh Asha and Ibby Njoya
Imruh Asha and Ibby NjoyaSet Designers

Tags

jeon somijeon somi lacostewoman in green dressgreen pleated skirtgreen jacketgiant crocodile sculpturecrocodile prop

Description

Jeon Somi poses alongside a giant sculpted crocodile head in this campaign image for Lacoste. She wears a vibrant chartreuse green jacket paired with a matching sheer pleated skirt and sneakers, standing against a clean neutral background. The photograph was captured by Willy Vanderperre as part of the Spring 2024 ad campaign, with creative direction by Pelagia Kolotouros and set design by Imruh Asha and Ibby Njoya.

Style

Commercial, Square, Clean

Industries

Luxury Fashion Houses

Color

Lime (60%)
Crimson (20%)
Forest Green (20%)

Background

White Seamless

Context

Advertising Campaign