Keno Play The Numbers You Know 2021

About

This advertising campaign image for Keno features the project titled Play The Numbers You Know, created by Rebecca Newman with production support from Guilty Content. A wall-mounted box displaying the number 67 is heavily covered in various monochrome and blue stickers against a weathered red brick wall. Below the box, white promotional typography reads Play the numbers you know. At the bottom of the frame, a smartphone interface displays the Keno brand logo, the tagline Your shot at millions, and app store download buttons. The vertical composition is captured in natural light with a gritty texture and an urban street aesthetic.