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  • ·Play The Numbers You Know Keno campaign by Rebecca Newman
Brand
Keno
ProjectPlay The Numbers You Know
Tattooed arm holding a microphone against a dark purple smoky background with digital Keno app interface below.

Keno Play The Numbers You Know 2021

Associated creatives

Rebecca Newman
Rebecca NewmanPhotographer
Guilty Content
Guilty ContentProduction Company

Tags

tattooed arm holding microphonetattooed armholding microphonemicrophonetattooed handnumber 19 tattooarm tattoos

Description

This commercial image for Keno's Play The Numbers You Know project, directed by Rebecca Newman, features a heavily tattooed arm holding a microphone angled upward. The arm is illuminated by vibrant blue and purple neon lighting against a dark, smoky backdrop. Overlay text reads the campaign slogan alongside app store badges and a mobile interface displaying game numbers. The composition is vertical with bold graphic contrast and rich chromatic grading.

Style

Vertical, Commercial, Warm, Neon

Techniques

3D render / CGI

Industries

Gambling

Color

Cobalt (50%)
Violet (30%)
Jet Black (20%)

Background

Solid Colour

Context

Out of Home (OOH)