Erik Umphery, Photographer, Atlanta

Description

This vertical commercial image features hockey legend Wayne Gretzky holding a smartphone displaying the BetMGM logo. He wears a dark turtleneck sweater under a dark blazer while looking toward the camera with a subtle smile. The lighting is dramatic and low-key, illuminating his face and the phone against a moody, textured dark blue background with atmospheric smoke effects. Large bold text at the top reads THE KING OF SPORTSBOOKS alongside the BetMGM brand mark. The portrait was photographed by Erik Umphery.

Style

Vertical, Commercial, Moody, Matte

Industries

Gambling

Color

Background

Solid Colour

Context

Advertising Campaign, Out of Home (OOH)