Keno: Play The Numbers You Know

Jan 2021

Keno launches 'Play The Numbers You Know,' a multi-faceted campaign within the gaming industry that explores personal connections to numerals through a mix of high-energy portraiture and urban documentary-style photography. Creative director and photographer Rebecca Newman anchors the work, drawing from diverse scenes including outdoor sports, nightlife settings, and candid social gatherings. The creative execution utilizes a clean, vertical commercial layout that integrates mobile app interfaces across varied aesthetic backdrops. The visuals shift between the gritty, natural-light textures of urban street scenes and the high-contrast saturation of neon-lit environments. Production support by Guilty Content rounds out the campaign, maintaining a consistent brand identity across a diverse range of subjects.

Vertical, Commercial, Warm

Natural light

Advertising Campaign