Keno
Play The Numbers You Know
Jan 2021
Keno launches Play The Numbers You Know, an advertising campaign that highlights personal connection to digits through a variety of commercial vignettes. Creative director and photographer Rebecca Newman leads the visual execution, pairing natural light with a distinct urban street aesthetic to ground the brand in everyday environments. The project channels a celebratory mood, moving from dynamic outdoor sports fields to intimate, neon-lit nightlife settings. By blending gritty, textured backgrounds like weathered brick with playful 3D render elements, the campaign balances a high-energy atmosphere with clear, functional messaging. Production support for the series was provided by Guilty Content.
Vertical, Commercial, Warm
Natural light
Gambling
Advertising Campaign
