BrandITV
ProjectBrand Identity

ITV Brand Identity 2025
Associated creatives
Tags
Description
An outdoor advertisement billboard positioned on a railway station platform features a group portrait poster for the ITV project Piglets. The billboard displays seven individuals dressed in dark police uniforms standing against a studio-style height chart backdrop. The ITV logo and the show title Piglets appear prominently in bold lettering alongside promotional text about streaming dates. In the foreground left, the motion blur of a passing train streaks across the frame, captured with a slow shutter technique. The surrounding environment includes a brick platform edge and distant residential rooftops under an overcast sky.
Style
Horizontal, Commercial, Clean
Techniques
Long exposure, Natural light
Industries
Broadcast & TV Networks
Color
Jet Black (50%)
Lemon (30%)
Beige (20%)
Background
Street
Context
Out of Home (OOH)