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Brand
ITV
ProjectBrand Identity

ITV Brand Identity 2025

Associated creatives

Studio Kiln
Studio KilnGraphic Design

Tags

itv brand identitybrand identity motion graphicsmotion graphics sequenceitv logo animationbroadcast design graphicsitv show cardswoman in blue dressblonde woman profileblond womanwoman in blue

Description

This dynamic broadcast identity sequence for ITV features a series of animated graphic elements, show promotional screens, and live-action portrait footage set against vibrant lime green and dark green design accents. On the left pane, a blonde woman with shoulder-length hair wearing a blue dress and gold hoop earrings is seen in profile with bold red lipstick. The right side cycles through promotional cards for various programs including Marcella, Victoria, and Belgravia, incorporating the ITV logo within geometric framing and angular transitions. Graphic design by Studio Kiln.