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BrandITV
ProjectBrand Identity
Split comparison showing ITV channel logos before redesign on a black background and the new ITV logo on bright green.

ITV Brand Identity 2025

Associated creatives

Studio Kiln
Studio KilnGraphic Design

Tags

itv brand identityitv logo redesignitv logologo redesignbrand identity

Description

This comparative graphic displays the evolution of the ITV brand identity, contrasting previous channel variations against the refreshed visual standard. The left side presents multiple colourful channel logos labelled Before set against a dark background, while the right side highlights the updated master logo labelled After on a vibrant lime green field. Created by Studio Kiln, this brand identity project demonstrates a streamlined and modernised typographic system. The clean layout clearly highlights the transition from colourful variations to a unified master brand presentation.

Style

Horizontal, Commercial, Graphic

Techniques

Typography, Vector

Industries

Broadcast & TV Networks

Color

Pure White (50%)
Lime (50%)

Background

Solid Colour

Context

Advertising Campaign