ITV

Sep 2025

The ITV Brand Identity project, designed by Studio Kiln, marks a strategic transition toward a unified master brand presentation. The system replaces diverse, multi-coloured channel variations with a cohesive visual language defined by a custom display sans-serif typeface and a vibrant colour palette of lime green, dark charcoal, and white. The project encompasses an extensive array of broadcast design applications, including motion graphics and static out-of-home advertising. Through the use of clean graphic overlays, angular geometric framing, and dynamic motion sequences, the identity integrates program-specific promotional assets into a structured, modern layout. Applications span diverse environments, from digital billboards in urban transit hubs to broadcast bumpers and interface mockups. Techniques such as long exposure photography are used to ground the digital elements within real-world, atmospheric urban settings, creating a contrast between the motion-heavy broadcast components and stationary display media.

Horizontal, Commercial, Clean

Broadcast & TV Networks