ITV Brand Identity 2025

About

Studio Kiln developed a comprehensive brand identity for the broadcast network ITV. The project focuses on creating a unified visual standard across both digital and physical touchpoints, transitioning from fragmented channel branding to a consolidated master brand system. The execution relies on a modern aesthetic featuring a custom display typeface, clean typography, and a vibrant color palette of lime green, dark charcoal, and yellow. The design system utilizes motion graphics and dynamic graphic framing to integrate promotional imagery, cast portraits, and episodic content seamlessly. Media applications range from outdoor advertisements and public transit displays to digital broadcast identifiers and in-home screen mockups. The identity incorporates various commercial techniques, including motion-led transitions and long-exposure photography in urban environments, to ensure a cohesive presentation across all network platforms.