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  • ·Con Poulos commercial portrait of man with burgers

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A bearded man in his 40s with a serious expression stands in a home kitchen environment holding a large wooden tray piled high with multiple plant-based burgers and a basket of hot dogs. He wears a dark cardigan over a light-colored button-down shirt. Centered on the image is prominent white text reading This weekend, put v2 on the BBQ., with a smaller product logo and text overlay at the bottom. The lighting is warm and domestic, focusing sharply on the subject and the food.