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ProjectGOLF
Close-up of a person wearing a white golf glove placing a golf ball on a tee in the grass.

HUGO GOLF 2026

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Description

This commercial image from the HUGO GOLF project, photographed and directed by Gus&Lo, captures a close-up detail of a golfer setting up a shot. A person's hand wearing a perforated white leather golf glove featuring the distinct round BOSS logo carefully places a white golf ball onto a white tee staked into a putting green. The composition emphasizes tactile materials against the textured natural green turf of a golf course. The muted color palette and soft natural lighting create a clean, editorial aesthetic highlighting sport apparel and accessories.