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ProjectGOLF
Close-up of a person holding a golf ball near their pocket while wearing light trousers and a dark sweater on a course

HUGO GOLF 2026

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Description

This commercial image for the HUGO GOLF project features a close-up framing of a person on a golf course. The subject wears light-colored trousers with a pocket detail and a dark textured sweater, captured from behind as they hold a white golf ball near their pocket. The lighting is bright and natural, highlighting the textures of the apparel against a soft-focus green background. Gus&Lo served as photographers and directors for the shoot, with makeup by Jamal Musa and modeling by Emmy Rappe, Julia Jamin, and Pau Ramis.