HUGO GOLF 2026

Description

This campaign image features a male model standing on a lush green golf course during an overcast day. He wears a dark brown zip-up hoodie layered over a white turtleneck, paired with light-coloured trousers and a two-tone white and dark cap. In the background, a white golf flag bearing visible lettering flutters near rolling course grounds and distant trees under a soft, diffused sky. The image was directed and photographed by Gus and Lo as part of the HUGO GOLF project, styled with a cinematic and editorial register.