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Brand
HUGO
ProjectGOLF
Golfer in a dark zip-top sweater and white trousers holding a golf club on an outdoor course

HUGO GOLF 2026

Associated creatives

Gus&Lo
Gus&LoPhotographer
Gus&Lo
Gus&LoDirector
Jamal Musa
Jamal MusaMakeup Artist
Emmy Rappe
Emmy RappeModel
Julia Jamin
Julia JaminModel
Pau Ramis
Pau RamisModel

Tags

man in navy golf sweaternavy golf sweatergolf sweaterman wearing white capwhite capman holding golf clubgolf clubwhite trousersgolf glove

Description

This editorial image from the HUGO GOLF project features a male model standing on a green golf course, framed between out-of-focus figures in the foreground. He wears a dark navy zip-top sweater, white trousers, a white cap, and a single golf glove while resting his hands on a golf club. The soft, muted color palette and overcast lighting create a calm, cinematic mood. The campaign was photographed by Gus&Lo with makeup by Jamal Musa.