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ProjectGOLF
Model seated behind the steering wheel of a golf cart wearing a patterned sweater and pleated skirt for HUGO

HUGO GOLF 2026

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Description

This fashion campaign image for HUGO GOLF features a model seated behind the steering wheel of a white golf cart on an outdoor course. The model wears a patterned brown sweater with a white collar and a pleated skirt, resting their arms across the steering wheel while looking off to the side. The shot is captured from a low angle through the clear windshield of the cart, with bold black text visible on the vehicle's front panel. The ambient lighting provides soft, natural illumination across the green fairway and dense background trees.